twitter
    Find out what I'm doing, Follow Me :)

Saturday, December 11, 2010

Hollister Clothing Co.

A Brief History Of Hollister Clothes

 Abercrombie and Fitch Co. gave way to its offspring of yet another brand of clothes, Hollister. This clothing company centers on one central theme for both dudes and bettys, the surfing lifestyle in South California.

In a survey conducted by US Bancorp Piper Jaffray, results revealed that most teens prefer Hollister for the category Teens Top Clothing Brand. It topped the survey for four years in a row.

Hollister Co. launched its products in its first shop in 2007 of July in Columbus, Ohio. For Abercrombie & Fitch, every brand under its wing should always have a fictional background. For example, the fake story behind Hollister brand says that a certain person named J.M. Hollister founded a merchant shop in Southern California called Hollister in 1922.

However, this company became so successful in just a few years that it started to eat on its mother brand's revenue or sales. In marketing, this is called cannibalism effect. Abercrombie and Fitch's sales decreased because of their popularity among people especially teenagers. Because of this, they draw a line between Abercrombie and Fitch and Hollister. For A&F clothing, they used materials with higher quality and made construction more sophisticated than Hollister clothing.



The marketing strategy used to sell Hollister is quite simple. They are using the walking self-advertisement technique in which people who are wearing the company's clothes will be the advertising the products because there are usually large prints of the brands name, logo, initials, and fictional date of establishment on most of their clothing items.

Hollister wanted to create a vintage feel to further support their fictional date of establishment and their targeted lifestyle by using sepia tones on their images and editing techniques to make them look faded.

The style of Hollister clothes are casual and laid back, perfect for the young people who lead adventurous and rugged lifestyles.
    

Instead of using the traditional categories used by most clothing company like men and women to categorize their clothes, Hollister uses surf slang such as Dudes and Bettys to keep the surfing lifestyle in SoCal theme.

They offer applique and heritage t-shirts, outerwear, polos, henleys, fleece, shirts, knits, regular or distressed low-rise jeans, fragrance, flip flops, and many more. Hollister also sells toiletries and body care merchandise like body washes, antiperspirant, and deodorant, unlike other Abercrombie and Fitch's brands. They also offer beauty products like lip glosses, lip shines, lip balms, mists, and lotions.

Hollister uses names of the many different SoCal beaches. Their logo is the flying seagull, which is seen on all of their merchandise.

The target consumers or customers of Hollister are teenagers or young adults from the age of early teens to mid-twentys, that's why they want to keep the prices of their products affordable.

The brand Hollister has become so popular among teenagers or young people who go to school. So don't be surprised when you see many, many students, in high schools and universities alike, sporting Hollister brand of clothes and other items. It has become the trend now for cool, young people who want to wear something comfortable yet fashionable. 











6 comments:

pinkz said...

nice stuff

Sale Online said...

Very good ,I like the blog!
http://www.hollistercanadacoupons.com/

Sale Online said...

www.chinanrt.com

otr214426 said...

VIRUS REMOVAL

Is Your Computer Sluggish or Plagued With a Virus? – If So you Need Online Tech Repairs
As a leader in online computer repair, Online Tech Repairs Inc has the experience to deliver professional system optimization and virus removal.Headquartered in Great Neck, New York our certified technicians have been providing online computer repair and virus removal for customers around the world since 2004.
Our three step system is easy to use; and provides you a safe, unobtrusive, and cost effective alternative to your computer service needs. By using state-of-the-art technology our computer experts can diagnose, and repair your computer system through the internet, no matter where you are.
Our technician will guide you through the installation of Online Tech Repair Inc secure software. This software allows your dedicated computer expert to see and operate your computer just as if he was in the room with you. That means you don't have to unplug everything and bring it to our shop, or have a stranger tramping through your home.
From our remote location the Online Tech Repairs.com expert can handle any computer issue you want addressed, like:
• - System Optimization
• - How it works Software Installations or Upgrades
• - How it works Virus Removal
• - How it works Home Network Set-ups
Just to name a few.
If you are unsure of what the problem may be, that is okay. We can run a complete diagnostic on your system and fix the problems we encounter. When we are done our software is removed; leaving you with a safe, secure and properly functioning system. The whole process usually takes less than an hour. You probably couldn't even get your computer to your local repair shop that fast!
Call us now for a FREE COMPUTER DIAGONISTIC using DISCOUNT CODE (otr214426@gmail.com) on +1-914-613-3786 or chat with us on www.onlinetechrepairs.com.


otr214426 said...

Problem: HP Printer not connecting to my laptop.

I had an issue while connecting my 2 year old HP printer to my brother's laptop that I had borrowed for starting my own business. I used a quick google search to fix the problem but that did not help me.
I then decided to get professional help to solve my problem. After having received many quotations from various companies, i decided to go ahead with Online Tech Repair (www.onlinetechrepairs.com).
Reasons I chose them over the others:
1) They were extremely friendly and patient with me during my initial discussions and responded promptly to my request.
2) Their prices were extremely reasonable.
3) They were ready and willing to walk me through the entire process step by step and were on call with me till i got it fixed.
How did they do it
1) They first asked me to state my problem clearly and asked me a few questions. This was done to detect any physical connectivity issues with the printer.
2) After having answered this, they confirmed that the printer and the laptop were functioning correctly.
3) They then, asked me if they could access my laptop remotely to troubleshoot the problem and fix it. I agreed.
4) One of the tech support executives accessed my laptop and started troubleshooting.
5) I sat back and watched as the tech support executive was navigating my laptop to spot the issue. The issue was fixed.
6) I was told that it was due to an older version of the driver that had been installed.

My Experience
I loved the entire friendly conversation that took place with them. They understood my needs clearly and acted upon the solution immediately. Being a technical noob, i sometimes find it difficult to communicate with tech support teams. It was a very different experience with the guys at Online Tech Repairs. You can check out their website www.onlinetechrepairs.com or call them on 1-914-613-3786.
Would definitely recommend this service to anyone who needs help fixing their computers.
Thanks a ton guys. Great Job....!!

Anika said...

Nice post! Now I know the history of hollister streetwear clothing

Post a Comment